Mission, Strategies & Values
Together we are building the world’s most extraordinary, wild seafood company, dedicated to Sustainable Seafood Excellence.
Our six core business strategies
- Expand access to supply.
- Target profitable & growing markets, channels & customers.
- Innovate & position products to deliver superior customer satisfaction & value.
- Increase margins by improving price realization and cost management.
- Pursue and preserve the long term sustainability of resources on land and sea.
- Build organizational capability, capacity and engagement.
Together we will passionately pursue our mission with Character, Competence and Teamwork.
Character: Inspiring the trust of all stakeholders by taking responsibility, acting with integrity and leading with courage.
Competence: Building a learning, diverse and CAN-DO culture characterized by excellence in thought, execution and agility.
Teamwork: Working together to achieve extraordinary things at sea, in the workplace and the marketplace.