Our Core Philosophy

Sustainability is a core business value embedded in Clearwater’s culture and expressed throughout our mission, strategies and values. Stewardship of our resources is not only good for business; we see it as our personal and corporate responsibility.  

Together we are building the world’s most extraordinary wild seafood company dedicated to sustainable seafood excellence. This begins with respect for the oceans and is achieved through responsible, well-managed practices. 

Ian D. Smith
Chief Executive Officer, 
Clearwater Seafoods Limited Partnership

Healthy Oceans

Healthy lifestyles, smarter choices and environmental awareness are changing the way people think and make decisions. Ensuring that oceans remain healthy, sustainable and flourishing is a top priority for Clearwater. Our approach is to know and understand our harvest areas and their ecosystems; treat them with respect and manage impact. Our focus goes beyond the shellfish we harvest to broader ecosystem-based fisheries management that considers non-target species and overall habitat.

Clearwater’s approach to harvesting premium, wild seafood includes:

  • Responsible fishery management and practices.
  • Investment in scientific data gathering and marine ecosystem research.
  • Continuous improvement and development of technology.

The future of healthy, sustainable oceans lies in understanding that any single species is only as healthy as the environment in which it lives.

Responsible Fishing

Not all seafood is created equal! There is a dramatic difference in the health of various fish stocks, strength of fisheries management systems and responsibility of individual operators.

Clearwater participates in fisheries operating under rights-based fishery management systems which promote responsibility and long-term investment in healthy oceans. As the largest holder of shellfish licenses in Canada we are able to:

  • Secure the long-term productivity of fish stocks through investment in research that ensures the best available science and management approaches.
  • Invest in technology to ensure we’re using the most efficient and responsible harvesting methods.
  • Partner with governments and key stakeholders to find creative solutions to global challenges crucial to sustainability.

The Food and Agricultural Organization of the United Nations (FAO) noted Canada’s leadership in fisheries management and the effectiveness of our practices. Clearwater is a key partner with the Canadian government, recognized for leadership and cooperation in research and policy development.

“(The Northwest Atlantic) fisheries are among the most regulated and managed in the world, and the catch recovery that has occurred recently may be viewed as an indication of the effectiveness of management measures”

Best Practices

Sustainability is at the heart of Clearwater’s corporate decisions, harvesting practices, seafood processing and entire operation. You can also trust the quality and traceability of our seafood from ocean to plate because we control all areas of the supply chain.

Our fleet: habitat mapping, fishing gear innovation, and geographic positioning ensure that we target only where we can fish most efficiently and leave sensitive habitats undisturbed. Vessel monitoring systems provide 24 hour tracking and full transparency of fishing activity to our shore-side mangers, the government regulators even the general public.

Our supply chain: constant review of processing facilities, packaging and delivery systems ensure that we’re managing the impact of our operations on the environment.

Our assurance government regulations are met or exceeded throughout fishing, processing and delivery of all our products. Government surveillance and audits occur at every stage and we undertaken self-evaluation regularly. Customer audits and independent verification are also part of our transparency process and ensure we are operating with integrity.

Our certified seafood all these practices have been recognized and independently verified by the Marine Stewardship Council, the world’s most rigorous independent wild fish sustainability standard.

Marine Stewardship Council Certification

Through a multi-year strategy, Clearwater was successful in securing MSC certification for all our core species in 2012, giving us the widest selection of MSC-certified species of any shellfish harvester worldwide. Included are:

  • Argentine scallops
  • Canadian offshore sea scallops
  • Canadian offshore lobster
  • Nova Scotia inshore lobster
  • Canadian coldwater shrimps
  • Arctic surf clams
  • Nova Scotia and Newfoundland snow crab

Why MSC?

Buyer and consumer interest in sustainable seafood has created growing international demand for MSC-certified products. The MSC logo is evidence a fishery meets strict environmental standards and the product originates from a sustainable and well-managed fishery.

Who is MSC?

The Marine Stewardship Council (MSC) is an independent, global, non-profit organization. It works to:

  • enhance responsible management of seafood resources
  • ensure the sustainability of global fish stocks and the health of the marine ecosystem.

The MSC harnesses consumer power by identifying sustainable seafood products with their easily recognized eco-label.

Value of Sustainability Video

Sustainability Overview